CASE STUDIES

Why You Should Track Competitors in BrightEdge

SEOs have a lot of options when it comes to keyword tracking tools, but one…

FOX.com Keeps its Visitors Happy & Engaged, with a 404 Page Redesign [Case Study]

Average time on site and total page views are direct, positive SEO ranking factors. And…

FOX.com Optimizes its ‘TV Show Genre’ Pages for Search [Case Study]

In this post, I’ll break down how to identify a branded keyword opportunity, plus offer tips on how to create / optimize your preferred landing pages to rank, using a real-life example from my client, FOX.com.

FOX Sports’ Super Bowl Page Earns 4K Keyword Rankings + 800 backlinks by “Sticking to the Basics”

A strong SEO game doesn’t have to be complicated. It’s really all about nailing the…

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LATEST

2021 Beginners Guide to ASO

If you were to ask many digital marketing consultants about App Store Optimization (ASO) services just 3 ago, and you’d be hard pressed to find one with a long list of clients…

Wardrobe Basics Every Woman in Tech Needs This Winter [Zoom-Meeting Inspo]

Many women in tech have been working from home for nearly ten months now. And whether you’ve been enjoying WFH life or can’t wait to get back into the office, Zoom meetings…

Solved: How to Track Google News Data in Google Analytics

Congratulations! You’ve been accepted into Google News. But — now how do you measure your readership within the Google News app? Google has actually made this very easy for peeps who use…

10 Awesome Gift Ideas for Women Who Work in Tech

The holiday season is in full swing, and if your family is anything like mine, you might still scrambling for a few last minute gifts for loved ones. If one of those…

Adobe Hotkeys You Need to Know About

I’ve been using Adobe Analytics for the last year and a half with clients. And though I must say there was a steep learning curve at the beginning (I came from a…

Core Web Vitals: Are Your Clients’ Sites Ready for Google’s New Ranking Signal?

Google announced in late May that sometime in 2021, it will be adding three new search signals into the mix to play into a website’s overall page experience score and, therefore, a website’s overall…

Quick Fix: “Something Went Wrong With the Trace Over Your Page Load” Error on Google Lighthouse

Howdy SEOs. I wanted to share a quick fix I’ve found to get rid of the “?” Score in Google Lighthouse Performance metrics — and more specifically, the error that reads: “Something…

How to Submit your WordPress Site to Google News [Beginners Guide]

This Post Covers: Introduction to Google News and the benefits of being featured in this area Whether or not it’s mandatory to submit your site to Google Publisher Center in order to…

Top 40 Netflix Movies & TV Shows; Based on International SEO Numbers

Being the SEO nerd that I am, the “top 10 trends list” also inspired me to take a look at what the most popular movies and TV shows are from a long-term, SEO perspective. I was also interested in globally popular shows — not just in the US. So, I pulled up one of my favorite SEO research tools Ahrefs, and I got to researching.