One of the best tools in a SEO’s tool kit is visitor recording software like Hotjar — able to uncover micro-friction points with website visitors so that you can fix them.
Howdy SEOs. I wanted to share a quick fix I’ve found to get rid of the “?” Score in Google Lighthouse Performance metrics — specifically, the error reads: “Something went wrong with…
While it’s an SEO professional’s job to know how to optimize for search and a journalist / news editor’s job to understand how to write stories, both have the same end goal:…
What is a whale curve analysis? A whale curve analysis is a profit ranking report for a company. The profit shown is accumulated, from 0% to 100%, and naturally forms the shape…