Setting the Record Straight: Roku’s Removal of FOX Apps Won’t Ruin Your Super Bowl

Football fans rejoice! Roku’s last minute removal of FOX apps won’t ruin your Super Bowl. Here’s what we know…

SparkToro: The Latest Brainchild of Rand Fishkin

What is SparkToro? SparkToro is the latest brainchild of renown SEO, Rand Fishkin and his…

3 XPath Formulas that Make Metadata Optimizations Infinitely Easier

Optimizing metadata. Hate it or love it, it’s a basic responsibility of SEO. And for…

Google Rolls Out Desktop Search Redesign

Do your Google search results suddenly look a bit off?

It’s not just you.

What 5 SEO Experts Have to Say About the Future of Keyword Research

From steadfast belief in optimizing content for your target keywords, to hypothesizing a future where keyword research is obsolete, check out what 5 of the biggest SEO experts in the game have to say about the future of keyword research.

How to Identify & Remove ‘Index Bulk’ From Your Website

Asking Google Bot to crawl too many un-useful pages on your website lessens the size of your crawl budget, while simultaneously harming your site’s ability to perform well in search and grow its organic traffic.

Streaming Wars Rage On: Analyzing The Features People Value Most In Video-On-Demand (VOD) Services

The video streaming wars rage on between VOD giants and disrupters. In this post, we’ll review the data on what features people value most in these services.

Google’s Barry Schwartz Confirms: Bug in Google Search Console Performance Reports

Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google both acknowledged the glitch and announced the fix on Monday, December 16, 2019.

Disney+ Launch Disrupts the VOD Industry

Disney+ is anticipated to become a powerhouse within the VOD industry. It’s had as many as 10 million sign-ups since launch — attracting families in search of kid-friendly content.

How Fortress of Inca’s Product Pageviews Spiked by 23% in 19 Days [Case Study]

One of the best tools in a SEO’s tool kit is visitor recording software like Hotjar — able to uncover micro-friction points with website visitors so that you can fix them.

Google’s Latest Algorithm Update: BERT

The Google BERT Update is the largest change to Google’s search system since the introduction of RankBrain in 2015. Its purpose is to help Google Bots better understand natural human language, and therefore deliver better results to users.

BERT has helped us grasp the subtle nuances of language that computers don’t quite understand the way humans do… [It can] consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries.”

What You Need to Know About Google’s New Nofollow, Sponsored, & UGC Link Attributes

Moz recently put together a blog article on how Google had viewed backlinks (prior to September, 2019), how it views them now (post September 2019), and how it plans to view them beginning in March of 2020.

The infographic below does a great job of neatly organizing these Google algorithm changes, and what it means for SEOs/content marketers.