FOX.com Optimizes its ‘TV Show Genre’ Pages for Search [Case Study]

In this post, I’ll break down how to identify a branded keyword opportunity, plus offer tips on how to create / optimize your preferred landing pages to rank, using a real-life example from my client, FOX.com.

Practical SEO Tips for Optimizing Your ReactJS App

Using JavaScript to generate content on your website is not only an acceptable way of doing things in 2020, but also an increasingly popular one.

FOX Sports’ Super Bowl Page Earns 4K Keyword Rankings + 800 backlinks by “Sticking to the Basics”

A strong SEO game doesn’t have to be complicated. It’s really all about nailing the…

Setting the Record Straight: Roku’s Removal of FOX Apps Won’t Ruin Your Super Bowl

Football fans rejoice! Roku’s last minute removal of FOX apps won’t ruin your Super Bowl. Here’s what we know…

SparkToro: The Latest Brainchild of Rand Fishkin

What is SparkToro? SparkToro is the latest brainchild of renown SEO, Rand Fishkin and his…

3 XPath Formulas that Make Metadata Optimizations Infinitely Easier

Optimizing metadata. Hate it or love it, it’s a basic responsibility of SEO. And for…

Google Rolls Out Desktop Search Redesign

Do your Google search results suddenly look a bit off?

It’s not just you.

What 5 SEO Experts Have to Say About the Future of Keyword Research

From steadfast belief in optimizing content for your target keywords, to hypothesizing a future where keyword research is obsolete, check out what 5 of the biggest SEO experts in the game have to say about the future of keyword research.

How to Identify & Remove ‘Index Bulk’ From Your Website

Asking Google Bot to crawl too many un-useful pages on your website lessens the size of your crawl budget, while simultaneously harming your site’s ability to perform well in search and grow its organic traffic.

Streaming Wars Rage On: Analyzing The Features People Value Most In Video-On-Demand (VOD) Services

The video streaming wars rage on between VOD giants and disrupters. In this post, we’ll review the data on what features people value most in these services.

Google’s Barry Schwartz Confirms: Bug in Google Search Console Performance Reports

Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google both acknowledged the glitch and announced the fix on Monday, December 16, 2019.

Disney+ Launch Disrupts the VOD Industry

Disney+ is anticipated to become a powerhouse within the VOD industry. It’s had as many as 10 million sign-ups since launch — attracting families in search of kid-friendly content.