Revamp your App’s Push Notification Strategy in 2018

There are several ways app marketers can experiment with push notifications – ranging from the cadence and frequency, to audience segmentation and diction, to the offer or call to action presented. Deciding what element to optimize can be tricky – made easier by beginning your campaign with a clear business goal and hypothesis.

Push Notification Marketing: Six Winning Campaign Strategies for your App

Research studies cite that people spend as much as 5 hours a day a day on their smartphones, with an overwhelming 85% of this time within apps. More interesting still, is that a majority of this app usage is coming from a user’s particular five favorite apps.

How Geo-Targeted Content Can Help your E-commerce Business

Geo-targeting allows E-commerce businesses to deliver personally tailored content to visitors based on location. Doing so offers multiple benefits, including building deeper rapport with customers, encouraging more conversions, and boosting the site’s local SEO authority. Read on to learn how geo-targeted content can help E-commerce businesses succeed!

So You Started a YouTube Channel… Here’s How to Optimize It for Search

YouTube is a powerful platform for digital marketers. It allows companies to amplify their brand image and industry expertise in creative ways to a worldwide audience. In 2016, the video-sharing giant boasted more than one billion monthly active users consuming 46,000 years worth of content.

tips for optimizing musicians websites for seo

5 Content Strategies For Musician Websites

There’s no denying that social media is an integral part of any musician’s success. Facebook,…

Google’s New, Live Coverage Carousels

Earlier this week Google rolled out the pilot of its long-awaited, Search Live Coverage Carousel.…

Practical A/B Test Statistics For Cleaner Data [Mozinar Recap]

For those who don’t have time for decoding metaphors, Aagaard means that you can’t try to cook your data too quickly, or else the data will be useless.

Google’s Rank Brain Algorithm

Day 1 of last week’s sold-out SMX Advanced conference featured a Q&A with Google spokesman, Gary Illyes.…