Digital News + Trends

Browse our latest articles covering digital marketing industry news and trends.

Streaming Wars Rage On: Analyzing The Features People Value Most In Video-On-Demand (VOD) Services

The video streaming wars rage on between VOD giants and disrupters. In this post, we’ll review the data on what features people value most in these services.

Google’s Barry Schwartz Confirms: Bug in Google Search Console Performance Reports

Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google both acknowledged the glitch and announced the fix on Monday, December 16, 2019.

Disney+ Launch Disrupts the VOD Industry

Disney+ is anticipated to become a powerhouse within the VOD industry. It’s had as many as 10 million sign-ups since launch — attracting families in search of kid-friendly content.

Google’s Latest Algorithm Update: BERT

The Google BERT Update is the largest change to Google’s search system since the introduction of RankBrain in 2015. Its purpose is to help Google Bots better understand natural human language, and therefore deliver better results to users.

BERT has helped us grasp the subtle nuances of language that computers don’t quite understand the way humans do… [It can] consider the full context of a word by looking at the words that come before and after it—particularly useful for understanding the intent behind search queries.”

News Consumption Trends in 2020: What Looks Like & How to Your Content Discovered in Google News

To stay relevant to modern consumers, publications need to build and maintain strong online presences.

One of the best strategies for doing so is getting your content featured in Google News.

Supply & Demand for Apps in 2019 (And How to Get Started)

According to 2019 a research study outlined by Statista, an incredible 205.4 billion apps were downloaded worldwide in 2018. Up 27.3 billion from the previous year, experts predict this number to balloon to 258.2 billion by 2022. A

Everything you Need to Know about the Google Medic Update

Last month, Google rolled out one of the largest search engine algorithm updates it’s ever done— leaving a trail of tumultuous website rankings in its path. Dubbed at onset as the “Google Medic Update” by SEO guru, Barry Schwartz, the update primarily affected organic rankings for health, fitness, and medical websites. As more information and research has emerged, however, SEOs have begun referring to it as the “Query Intent Update.”

Google’s New, Live Coverage Carousels

Earlier this week Google rolled out the pilot of its long-awaited, Search Live Coverage Carousel.…

Google’s Rank Brain Algorithm

Day 1 of last week’s sold-out SMX Advanced conference featured a Q&A with Google spokesman, Gary Illyes.…