Geo-targeting allows E-commerce businesses to deliver personally tailored content to visitors based on location. Doing so offers multiple benefits, including building deeper rapport with customers, encouraging more conversions, and boosting the siteâ€™s local SEO authority. Read on to learn how geo-targeted content can help E-commerce businesses succeed!
1) Builds Rapport
Geo-targeted content can help build rapport with website visitors by highlighting information that they are uniquely interested in. For example, an Ec-ommerce site with multiple storefronts can use IP address tracking to show the addresses, contacts, and maps of locations nearest them.
2) Encourages Conversions
Geo-targeting also helps encourage more conversions by highlighting deals and promotions to visitors within a geographical area (think Groupon or Living Social).
Location pages also complement geo-targeted PPC, social, and email campaigns by providing a highly relevant page to link back to.
3) Boosts Local SEO
Including local keywords – such as your business name, address and phone number (NAP), and the city and state your business is located – are among the top ranking signals in local SEO.
Creating a unique landing page for each location is an excellent way for a business with multiple locations to rank well for location-based terms. It increases the likelihood you show up in coveted, local three packs as well – where users can quickly access your phone number, website, and location above all of the other search results listings.
How has geo-targeted content helped your business improve? Share with us in the comments below!
SEO Lead at FOX Networks Group. Founder of TEKKI.digital blog. Contributing author at SearchEngineJournal.com.