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How should SEOs be thinking about Cryptocurency & the Metaverse?

How should SEOs be thinking about Cryptocurency & the Metaverse?

  • Gucci is the latest brand (of many) to begin accepting cryptocurrency payments
  • The luxury brand has also purchased 'land' in the metaverse earlier this year
  • Only time will tell the impact that these type of landscape changes will mean for SEOs and marketers. BUT, I have a few ideas

Gucci announced earlier this month that its customers will soon me able to use Bitcoin to make purchases at select in-store locations.

The pilot program will be available at its boutique stores in New York, Los Angeles, Miami, Atlanta, and Los Vegas. And by the summer, the program will be rolled out to all stores in North America and offer a total of 10 different crypto currencies.

This program proceeds it buying and (currently developing) “land” in the Metaverse earlier this year. And Gucci’s not the only company betting big on Crypto and the Metaverse. Brands such as Nike, Starbucks, Prada, Adidas, Chipolte, and more have representation somewhere within the Metaverse.

Gucci is always looking to embrace new technologies when they can provide an enhanced experience for our customers.

Now that we are able to integrate cryptocurrencies within our payment system, it is a natural evolution for those customers who would like to have this option available to them.

Marco Bizzarri, Gucci president and CEO

But what do brands’ increasing openness to Crypto and the Metaverse mean for SEOs?

In short, it’s a bit too early to say. But there’s a few things I predict are going to be more commonplace in the not-so-distant future.

Read more.

1. Smaller brands will follow the ‘big boys’ lead – by increasingly opting into cryptocurrency as an accepted payment method of payment

A recent study from Brandessence Market Research found earlier this year that the Crypto payment gateway market is growing at 22.8% CAGR.

Indeed, many major brands already accept at least one type of cryptocurrency as a payment method – Overstock, Home Depot, and Tesla to name a few. Popular currencies include Dogecoin, Bitcoin, and Ethereum.

You can learn more about how to enable Cryptocurrency payment gateways on Shopify’s platform here and WordPress’s platform here.

2. ‘Metaverse’ website landing pages and sub-domains are going to become way more of a thing

In fact, while researching this idea I came across tons of marketers already promoting “metaverse landing pages” as a specialty skill set on Upwork. And, design-related sites like have already published articles on case studies and best practices.

You can check out a few examples of high-profile brands’ landing pages / sub-domains here:

Will search engines be the gateway to getting found in the metaverse?

Having the keyword “metaverse” in a brand name, product or headline is helpful for getting found in search and social channels by those seeking that type of interaction.”

Search Engine Journal

3. Metaverse marketing jobs / SEO specializations will increase

While a quick LinkedIn search can confirm that metaverse-related jobs are plentiful, a particular take that I have on the subject is that metaverse-SEO is going to be its own niche specialization.

What I mean is, editorial SEO, e-commerce SEO, technical SEO, local SEO, international SEO, ASO, etc. etc. etc. are all their own niches. And with this new landscape, will call for a new type of SEO specialization for Metaverse brands’ websites – as well as being “discoverable” within the Metaverse specifically.

Example of a Metaverse marketing job listing

Same with Google Trends interest.

See Also

4. Visual search – and analytics – is going to evolve.

Kind of an extension of #3, but these changes are going to have to require marketers to develop a new way to measure engagement. Medium writer Shailey Singh raises the point that is is probably going to be eye movement behavior. Which would be cool.

Meta is projecting OculusCisco is showcasing Holographic Webex device, or something as simple as Ray Ban- Facebook Collaboration — the idea is plain as daylight…you need recorded eye movement behavior while customers freely navigated through a rich, open-world virtual environment.

Analytics still remains mainstream — just the method of collection changes. Remember “No analytics = No AI” – the Metaverse needs both of these . Hence, Think and Rethink your device strategy for content delivery.

Medium – Shailey Singh

5. AR/VR will become a more ubiquitous part of content roadmaps in order to stay competitive

Fast Company did a round-up post in March featuring some of the most innovative AR brands in the game right now – including SNAP, Google, and NVIDIA. Global Newswire also had an interesting piece on AR / Metaverse technology:

Augmented reality and metaverse technology are already impacting user’s experience on search in 2022, and soon, augmented reality will be a standard component of the Google search experience.

Just how every business should have a website, as the metaverse grows, every business will need a presence in this space. Augmented reality is having a big impact on how companies market their goods and services, so digital marketing specialists should consider aspects of search that will be impacted by the growing new era of SEO. In terms of SEO rankings and organic search traffic, the more the metaverse technology and digital world meets user’s needs, the more Google will value its input in search.

Global News Wire

I’ll continue updating this piece as more information come out surrounding the industry, and other predictions come to mind. But in the interim, I’d love to hear from others. What have you all observed, and what do you predict in the future?

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