No long-winded introductions here. If you want to stay up to date on the latest SEO industry news, here are my top 30 recommendations for SEO gurus to start following on Twitter. Some are established (blue-checkmark accounts), and some are rising influencers — all offer great advice for fellow SEOs.[No particular order, please scroll all of the way through 🙂 ]
1) Rand Fishkin (@Randfish)
Rand Fishkin’s Whiteboard Friday videos on MOZ were *bible* to me when I first started learning technical SEO in 2015. Fast forward to 2020, he’s now the co-creator of the digital marketing research tool, SparkToro.
According to his Twitter profile, he tweets 30X/wk on marketing, tech, & startups.
Publishing outreach tips on @SparkToro‘s blog this week. While I’ve got my own experiences/suggestions, I’d love to hear yours.— Rand Fishkin (@randfish) August 11, 2020
Especially given how much garbage “pitching” there is right now ?
p.s. I don’t just mean “link outreach,” but all kinds of marketing pitches ??
2) Neil Patel (@NeilPatel)
Neil Patel is another influencer that taught me a great deal when I was first starting out in SEO. He is the co-founder of Neil Patel Digital, New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.
3) Barry Schwartz (@RustyBrick)
Barry Schwartz is a SEO blogger and creator of Search Engine Roundtable — an online news site covering search engine marketing.
His Twitter feed offers a lot of “ICYMI” news headlines across the SEO industry.
4) Brian Dean (@Backlinko)
Brain Dean is a leading expert in offsite SEO / backlinking strategy. He tweets a lot about advanced SEO strategies and shares his comprehensive case studies — also available on his website.
Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t.co/e5ZQUAlt0G— Google SearchLiaison (@searchliaison) May 4, 2020
5) Danny Goodwin (@MrDannyGoodwin)
Georgia-based Danny Goodwin has been a writer within the marketing industry for 10 years. The former Managing Editor of Momentology and Editor of Search Engine Watch, Goodwin has been the Executive Editor for Search Engine Journal four the last four years.
Follow his Twitter for re-shares of the “best of” SEJ articles of the day.
6) Marie Haynes (@Marie_Haynes)
Marie Haynes is an ex-veterinarian turned blogger turned SEO consultant — who got her start asking questions in SEO forums online.
Haynes specializes in helping sites recover from Google penalties and algorithm changes. Her writing has been featured on Forbes, Search Engine Journal, Search Engine Land, and many other industry publications.
7) Daniel Waisberg (@DanielWaisberg)
Daniel Waisberg is a Search Advocate at Google, based in Tel Aviv, Israel. His LinkedIn profile describes his work as “helping webmasters & developers succeed in Search, the web, and beyond.”
Follow Waisberg on Twitter for a steady supply of search tutorial videos (starring Waisberg) — re-shared from Google’s official, Webmasters account.
8) Aleyda Solis (@Aleyda)
Spain-based Aleyda Solis is an international SEO expert and the creator of Crawling Mondays — a weekly video series available on Spotify, Apple Podcasts, Google Podcasts, and more covering SEO topics.
Follow her Twitter for Crawling Mondays announcements / expert interviews.
9) Cyrus Shepard (@CyrusShepard)
Cyrus Shepard is the founder of SEO software company, Zyppy, and published writer at MOZ.
Follow him for breaking SEO news (like Apple creating a search engine?!) and a bit of SEO humor.
10) John Mu (@JohnMu)
John Mueller is a Webmasters Trends Analyst at Google and is known for answering Twitter’s most burning questions about SEO concisely if not a little bluntly.
Turn to his Twitter if you want the “final say” on SEO best practices.
11) Martin Splitt (@G33konaut)
Martin Splitt is a quirky, if not well-spoken Swedish developer at Google. He is interviewed quite frequently across major SEO publications, and his Twitter feed teaches a lot about technical SEO best practices.
His Twitter biography sums him up well: “Friendly internet fairy & community unicorn. Colorful beacon, cheerleader. He/him. Developer ? at Google. BUILD STUFF – HAVE FUN!”
12) MOZ (@Moz)
MOZ is an excellent resource for rookie and veteran SEOs alike. As mentioned with Rand Fishkin, their site offers an excellent Whiteboard Friday series that breaks down complex SEO concepts into bitesized, easy-to-understand ideas — including technical SEO, content marketing, and reporting.
Follow them on Twitter to stay up to date on their latest articles.
13) Ahrefs (@Ahrefs)
Ahrefs is a SEO tool that offers unparalleled data on backlinks, referring domains, and domain authorities. Their Twitter showcases backlink building tips and case studies that you can use for your own reporting decks / to share with clients.
14) Search Engine Journal (@SEJournal)
Search Engine Journal was founded in 2003. The publication is self-described as helping SEOs “work smarter not harder by promoting and publishing strategies, tactics, data, and tools that help SEOs become empowered, educated, and get ahead.”
Follow their Twitter account for a constant supply of breaking SEO news, case studies, and best practices.
15) Glenn Gabe (@GlennGabe)
Glenn Gabe is a contributing author for Search Engine Land, and has spoken at a variety of industry conferences including SMX East, SMX West, and Search Engine Journal Summit.
In addition to contributing to Search Engine Land, Gabe is also the creator of The Internet Marketing Driver — his company blog dedicated to the latest in SEO strategy.
His Twitter feed is a bit of a free-for-all mess of Google and social related information — but educational nonetheless!
16) Robbie Richards (@RobbieRichMktg)
Robbie Richards’ writing has been published on Forbes, Adweek, Search Engine Journal, and more.
17) Bruce Clay (@BruceClayInc)
18) Lily Ray (@LilyRayNYC)
Common knowledge for some but still new information for others (1/2):— Lily Ray ? (@lilyraynyc) August 25, 2020
If you want to link directly to a section of text and highlight it on someone else’s webpage, just append their URL with the below (replace ‘insert your words)’
19) Kevin_Indig (@Kevin_Indig)
I put together a guide with everything you need to know about internal linking: basics, tools, best practices, strategies, … and axioms!— Kevin_Indig (@Kevin_Indig) August 17, 2020
Axioms are commonly held and established beliefs. I think it’s super important that we challenge these beliefs in SEO.
20) Google SearchLiaison (@SearchLiaison)
Activity cards in Google Search are an easy way to pick up where you left off in a search journey. Now we’ve updated them for shopping, jobs & recipes, to show you related and new information. Learn more: https://t.co/751dz9Rqms pic.twitter.com/rBmDUgKBZA— Google SearchLiaison (@searchliaison) August 18, 2020
21) Google Webmasters (@GoogleWMC)
Today we’re starting to roll out a new experience to beta testers: Search Console Insights. It’s a way to provide content creators with the data they need to make informed decisions and improve their content. Read more at https://t.co/l0J7yNL3VE pic.twitter.com/ml44207PPn— Google Webmasters (@googlewmc) August 17, 2020
22) Zima Media (@Zima_Media)
We’ve already gone in-depth into how to set up your #Shopify Google Analytics, your Shopify #Google Search Console, how to do #SEO keyword research, and even how to optimize your Shopify store’s pages and products. Now, it’s time to get technical ?? https://t.co/4hdpgamDlS pic.twitter.com/47gUy2ULd0— Zima Media (@Zima_Media) August 26, 2020
23) Screaming Frog (@ScreamingFrog)
Little tip, if you’re crawling lots of unnecessary URLs (parameters, or a fac nav etc), you can pause a crawl and update the exclude. It works in ‘real-time’, and will apply to new URLs discovered, but also those already in the queue. pic.twitter.com/Va5xpJlvX3— Screaming Frog (@screamingfrog) August 25, 2020
24) Izzi Smith (@IzzionFire)
Today on 302 of a Kind, @mediadonis and I are joined by the fantastic @iPullRank ?— Izzi Smith (@izzionfire) July 17, 2020
We’re going to be chatting about all things #MozCon Virtual and his brilliant talk “The 3-Ring Circus of Technical SEO” ? So excited for this!
Join us at 4pm CEST (will share the link here!) pic.twitter.com/EvG16Li0G2
25) AJ Ghergich (@SEO)
26) Jon Henshaw (@Henshaw)
27) Search Engine Watch (@SEWatch)
If you think you’re #linkbuilding, you’re doing it wrong! @kevinbcarney interviewed 39 marketing professionals and leaders. Discover more.#SEO | #Industry | #SearchMarketing | #SERPs | #Content | #Strategy | #DigitalMarketing | #BestPractices | #Tips https://t.co/6HK2pevB9m— Search Engine Watch (@sewatch) July 8, 2020
28) Greg Gifford (@GregGifford)
29) Google Trends (@GoogleTrends)
Follow GoogleTrends to stay up on the latest search trends throughout the U.S. and internationally. This includes everything from lighthearted “National Dog Day” searches to more political-oriented trends such as most commonly searched issues related to political candidates. Updated daily!
30) Barry Adams (@BAdams)
UK-based Barry Adams has been working in SEO since 1998. The founder of Polemic Digital, his award-winning company has helped huge news publication brands such as FOX News, The Guardian, and The Sun improve their SEO.
SEO Lead at FOX Networks Group. Founder of TEKKI.digital blog. Contributing author at SearchEngineJournal.com.