30 SEO Gurus to Start Following on Twitter [August 2020]

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No long-winded introductions here. If you want to stay up to date on the latest SEO industry news, here are my top 30 recommendations for SEO gurus to start following on Twitter. Some are established (blue-checkmark accounts), and some are rising influencers — all offer great advice for fellow SEOs.

[No particular order, please scroll all of the way through 🙂 ]
1) Rand Fishkin (@Randfish)

Rand Fishkin’s Whiteboard Friday videos on MOZ were *bible* to me when I first started learning technical SEO in 2015. Fast forward to 2020, he’s now the co-creator of the digital marketing research tool, SparkToro.

According to his Twitter profile, he tweets 30X/wk on marketing, tech, & startups.

2) Neil Patel (@NeilPatel)

Neil Patel is another influencer that taught me a great deal when I was first starting out in SEO. He is the co-founder of Neil Patel Digital, New York Times bestselling author, top 100 entrepreneur under 30 by Obama, and top 10 marketer by Forbes.

In addition to his company blog, he also has a YouTube channel with 726K subscribers and a podcast with 100 episodes as of August 2020.

3) Barry Schwartz (@RustyBrick)

Barry Schwartz is a SEO blogger and creator of Search Engine Roundtable — an online news site covering search engine marketing.

His Twitter feed offers a lot of “ICYMI” news headlines across the SEO industry.

4) Brian Dean (@Backlinko)

Brain Dean is a leading expert in offsite SEO / backlinking strategy. He tweets a lot about advanced SEO strategies and shares his comprehensive case studies — also available on his website.

5) Danny Goodwin (@MrDannyGoodwin)

Georgia-based Danny Goodwin has been a writer within the marketing industry for 10 years. The former Managing Editor of Momentology and Editor of Search Engine Watch, Goodwin has been the Executive Editor for Search Engine Journal four the last four years.

Follow his Twitter for re-shares of the “best of” SEJ articles of the day.

6) Marie Haynes (@Marie_Haynes)

Marie Haynes is an ex-veterinarian turned blogger turned SEO consultant — who got her start asking questions in SEO forums online.

Haynes specializes in helping sites recover from Google penalties and algorithm changes. Her writing has been featured on Forbes, Search Engine Journal, Search Engine Land, and many other industry publications.

7) Daniel Waisberg (@DanielWaisberg)

Daniel Waisberg is a Search Advocate at Google, based in Tel Aviv, Israel. His LinkedIn profile describes his work as “helping webmasters & developers succeed in Search, the web, and beyond.”

Follow Waisberg on Twitter for a steady supply of search tutorial videos (starring Waisberg) — re-shared from Google’s official, Webmasters account.

8) Aleyda Solis (@Aleyda)

Spain-based Aleyda Solis is an international SEO expert and the creator of Crawling Mondays — a weekly video series available on Spotify, Apple Podcasts, Google Podcasts, and more covering SEO topics.

Follow her Twitter for Crawling Mondays announcements / expert interviews.

9) Cyrus Shepard (@CyrusShepard)

Cyrus Shepard is the founder of SEO software company, Zyppy, and published writer at MOZ.

Follow him for breaking SEO news (like Apple creating a search engine?!) and a bit of SEO humor.

10) John Mu (@JohnMu)

John Mueller is a Webmasters Trends Analyst at Google and is known for answering Twitter’s most burning questions about SEO concisely if not a little bluntly.

Turn to his Twitter if you want the “final say” on SEO best practices.

11) Martin Splitt (@G33konaut)

Martin Splitt is a quirky, if not well-spoken Swedish developer at Google. He is interviewed quite frequently across major SEO publications, and his Twitter feed teaches a lot about technical SEO best practices.

His Twitter biography sums him up well: “Friendly internet fairy & community unicorn. Colorful beacon, cheerleader. He/him. Developer ? at Google. BUILD STUFF – HAVE FUN!”

12) MOZ (@Moz)

MOZ is an excellent resource for rookie and veteran SEOs alike. As mentioned with Rand Fishkin, their site offers an excellent Whiteboard Friday series that breaks down complex SEO concepts into bitesized, easy-to-understand ideas — including technical SEO, content marketing, and reporting.

Follow them on Twitter to stay up to date on their latest articles.

13) Ahrefs (@Ahrefs)

Ahrefs is a SEO tool that offers unparalleled data on backlinks, referring domains, and domain authorities. Their Twitter showcases backlink building tips and case studies that you can use for your own reporting decks / to share with clients.

14) Search Engine Journal (@SEJournal)

Search Engine Journal was founded in 2003. The publication is self-described as helping SEOs “work smarter not harder by promoting and publishing strategies, tactics, data, and tools that help SEOs become empowered, educated, and get ahead.”

Follow their Twitter account for a constant supply of breaking SEO news, case studies, and best practices.

15) Glenn Gabe (@GlennGabe)

Glenn Gabe is a contributing author for Search Engine Land, and has spoken at a variety of industry conferences including SMX East, SMX West, and Search Engine Journal Summit.

See Also

In addition to contributing to Search Engine Land, Gabe is also the creator of The Internet Marketing Driver — his company blog dedicated to the latest in SEO strategy.

His Twitter feed is a bit of a free-for-all mess of Google and social related information — but educational nonetheless!

16) Robbie Richards (@RobbieRichMktg)

Robbie Richards’ writing has been published on Forbes, Adweek, Search Engine Journal, and more.

17) Bruce Clay (@BruceClayInc)
18) Lily Ray (@LilyRayNYC)
19) Kevin_Indig (@Kevin_Indig)
20) Google SearchLiaison (@SearchLiaison)
21) Google Webmasters (@GoogleWMC)
22) Zima Media (@Zima_Media)
23) Screaming Frog (@ScreamingFrog)
24) Izzi Smith (@IzzionFire)
25) AJ Ghergich (@SEO)
26) Jon Henshaw (@Henshaw)
27) Search Engine Watch (@SEWatch)
28) Greg Gifford (@GregGifford)
29) Google Trends (@GoogleTrends)

Follow GoogleTrends to stay up on the latest search trends throughout the U.S. and internationally. This includes everything from lighthearted “National Dog Day” searches to more political-oriented trends such as most commonly searched issues related to political candidates. Updated daily!

30) Barry Adams (@BAdams)

UK-based Barry Adams has been working in SEO since 1998. The founder of Polemic Digital, his award-winning company has helped huge news publication brands such as FOX News, The Guardian, and The Sun improve their SEO.

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