Technical SEO + ASO

Learn new skills for optimizing your website for search engines — including Google, Bing, YouTube, App Stores, + OTT devices.

Top Movies & TV Shows to Watch on Netflix — Based on International, SEO Traffic Numbers

Being the SEO nerd that I am, the “top 10 trends list” also inspired me to take a look at what the most popular movies and TV shows are from a long-term, SEO perspective. I was also interested in globally popular shows — not just in the US. So, I pulled up one of my favorite SEO research tools Ahrefs, and I got to researching.

30 SEO Gurus to Start Following on Twitter [August 2020]

No long-winded introductions here. If you want to stay up to date on the latest…

NFL.com Fumbles its Website Revamp

NFL.com silently rolled out a new website revamp two nights ago, May 13. Equipped with a…

SEO Checklist for E-Commerce Websites

As an SEO, I’m frequently asked what to audit for in e-commerce websites. This checklist…

How to Implement Schema Markup on Your Site [Non Coders]

This post aims to help new SEOs learn the 411 on schema markup, and offer…

FOX.com Optimizes its ‘TV Show Genre’ Pages for Search [Case Study]

In this post, I’ll break down how to identify a branded keyword opportunity, plus offer tips on how to create / optimize your preferred landing pages to rank, using a real-life example from my client, FOX.com.

Practical SEO Tips for Optimizing Your ReactJS App

Using JavaScript to generate content on your website is not only an acceptable way of doing things in 2020, but also an increasingly popular one.

FOX Sports’ Super Bowl Page Earns 4K Keyword Rankings + 800 backlinks by “Sticking to the Basics”

A strong SEO game doesn’t have to be complicated. It’s really all about nailing the…

3 XPath Formulas that Make Metadata Optimizations Infinitely Easier

Optimizing metadata. Hate it or love it, it’s a basic responsibility of SEO. And for…

What 5 SEO Experts Have to Say About the Future of Keyword Research

From steadfast belief in optimizing content for your target keywords, to hypothesizing a future where keyword research is obsolete, check out what 5 of the biggest SEO experts in the game have to say about the future of keyword research.

How to Identify & Remove ‘Index Bulk’ From Your Website

Asking Google Bot to crawl too many un-useful pages on your website lessens the size of your crawl budget, while simultaneously harming your site’s ability to perform well in search and grow its organic traffic.

Google’s Barry Schwartz Confirms: Bug in Google Search Console Performance Reports

Between December 8 and December 13, 2019, Google Discover impressions and clicks may not have been accurately reported. Google both acknowledged the glitch and announced the fix on Monday, December 16, 2019.